Make the Move to G4Written by: Jen Whittemore
Caution On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags.
You may have seen this notice on your Google Analytics account and think to yourself “I will worry about this in July.” Until we hit July and you’re scrambling trying to make sure your site tracking stays connected and your data secure.
Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is quickly becoming obsolete. Meanwhile, Google Analytics 4 operates across platforms, does not rely exclusively on cookies and uses an event-based data model to deliver user-centric measurement.
Full article here: https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Let us help you make the transition over to Google Analytics 4 (G4). Make the move over to Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits.
Contact us today to learn more and to setup your transfer >